Finding Your Niche

When you start your business and begin thinking about your brand, it’s very important that you develop a niche.  A niche is a very specific product or service that you specialize in.
 

For example, if you are a hair stylist, your niche might be natural hair care or cuts and colors.  If you are starting a landscaping business, your niche might be all-weather plants and flowers.

 

Learn about your competition, see what they are offering and figure out what it is that you do better than them. Maybe your cleaning service has a special process for removing pet fur and stains that seems to be much more effective than your competition.

 

Once you figure out what it is that you do better than your competition, you should emphasize this special product or service to your customers. Of course you want people to buy all of your products and services, but when it comes to your specialty you want to be the first name that pops into their minds. If someone has used you to remove pet smells and stains from a new home and you did an outstanding job, they are much more likely to have you do basic cleanings down the line.

 

It’s important not to force your niche. Maybe you thought you were much better at removing pet stains than you actually are, but your customers seem to love the way you remove grease stains. It is wise to listen to what your customers are telling you and change the focus of your specialty as needed.

 

Once you have identified your niche, you should brand that specialty into the minds of your customers. Here are some ideas to help you get that done.